Summer Internship - 2026
Course Name : Digital Marketing And SEO Using AI
Course Number : SI-2026-19
Eligible students to participate : B. Tech. 3rd Year
Prerequisites : Basic knowledge of internet usage Basic understanding of social media platforms Interest in marketing, branding, and digital business
Resource person(s) :
  • Manmit Jena ( Industry Trainer )
  • Nitish Nayak ( Industry Trainer)
Duration of the Course : 4 weeks – 100 hrs (Theory : 36 hrs, Hands-on :24 hrs, Project/assignment : 40 hrs)
Course Outcome :
  • Understand complete Digital Marketing ecosystem.
  • Learn to build and operate a full marketing funnel.
  • Perform SEO (Search Engine Optimization) using AI tools.
  • Create and optimize paid advertising campaigns.
  • Conduct product research and competitor analysis.
  • Use AI for content creation, automation, and performance marketing.
  • Build portfolio-ready marketing projects.
  • Develop freelancing and client-handling capabilities.
Course Content :

Part 0: Introduction to Digital Marketing & Marketing Funnel

Part 1: Market Research, Product Positioning & Pricing Strategy

Part 2: SEO Fundamentals (On-Page, Off-Page, Technical SEO)

Part 3: AI Tools for SEO & Content Creation

Part 4: Paid Advertising & Performance Marketing

Part 5: Analytics, Campaign Optimization & Reporting

Part 6: Capstone Project (Live Campaign Strategy & Execution)

Details...
Methodology of Course Delivery :
  • Online Live Class/Classroom Teaching
  • Hands-on Practical Sessions
  • Live Campaign Simulations
  • Case Studies & Industry Examples
  • Sharing of recordings of each session
  • Sharing of print/online materials (slides, videos, tools, references)
  • Capstone Project & Presentation
Batch Size : 40–60
Course Schedule : 25th May to 4th July, 2026
Course Fees : 5500 INR
Residence Fee (optional) : 0 INR

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