Course Number : SI-2026-10
Eligible students to participate : 1st and 2nd year B.Tech , 1st year and 2nd IMCA, 1st year MCA , 1st year M.Tech and MSc DS
Prerequisites : Creative & having interest in the area
Resource person(s) :
  • Ms. Chunku Pani
Duration of the Course : 3 weeks – 100 hrs (Theory : 45hrs, Hands-on : 36hrs; Homework :20hrs
Course Outcome :
  • Understand the target audience and their culture and demographics of different business
  • Ability to audit digital properties using various tools and suggest recommendations
  • Appreciate the value of tonality in terms of marketing communication across different channels
  • Ability to design and end to end marketing strategy and templatize it
  • Understand corporate discipline and  nuances of Industry
Course Content :
  • Introduction to Digital Marketing
  • Affiliated Marketing and Online Business Models
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Online Reputation Management
  • Detail Assignments for each concept
Details...
Methodology of Course Delivery :
  • Online Live Classroom Teaching
  • Instructor led Hands-on Lab practices (Online)
  • Sharing of Class Recordings, Reference Materials, Assignments, Projects
Batch Size : 50
Course Schedule : 25th May 2026 – 4th July 2026
Course Fees : 5500 INR
Residence Fee (optional) : 0 INR

Back to Courses Proceed for Online Registration