Course number : |
SI-2023-203 |
Eligible students to participate : |
B. Tech 1st Year |
Prerequisites : |
Anyone with Creative Interest |
Resource person(s) : |
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Duration of the Course : |
Industry Experts • Chunku Pani •Avik Mitra (Based on Exact dates and availability, one of them will conduct) |
Course Outcome : |
- Understand the target audience and their culture and demographics of different business
- Ability to audit digital properties using various tools and suggest recommendations
- Appreciate the value of tonality in terms of marketing communication across different channels
- Ability to design and end to end marketing strategy and templatize it
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Course Content : |
- Introduction to Digital Marketing
- Affiliated Marketing and Online Business Models
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Online Reputation Management
- Detail Assignments for each concept
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Methodology of Course Delivery : |
- Online Live Classroom Teaching
- Instructor led Hands-on Lab practices (Online)
- Sharing of Class Recordings, Reference Materials, Assignments, Projects
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Batch Size : |
40 |
Course Fees : |
5,000.00/- |
Residence Fee (optional) : |
2,750.00/- |