| Course number : |
SI-2026-10 |
| Eligible students to participate : |
1st and 2nd year B.Tech , 1st year and 2nd IMCA, 1st year MCA , 1st year M.Tech and MSc DS |
| Prerequisites : |
Creative & having interest in the area |
| Resource person(s) : |
|
| Duration of the Course : |
3 weeks – 100 hrs (Theory : 45hrs, Hands-on : 36hrs; Homework :20hrs |
| Course Outcome : |
- Understand the target audience and their culture and demographics of different business
- Ability to audit digital properties using various tools and suggest recommendations
- Appreciate the value of tonality in terms of marketing communication across different channels
- Ability to design and end to end marketing strategy and templatize it
- Understand corporate discipline and nuances of Industry
|
| Course Content : |
- Introduction to Digital Marketing
- Affiliated Marketing and Online Business Models
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Online Reputation Management
- Detail Assignments for each concept
|
| Methodology of Course Delivery : |
- Online Live Classroom Teaching
- Instructor led Hands-on Lab practices (Online)
- Sharing of Class Recordings, Reference Materials, Assignments, Projects
|
| Batch Size : |
50 |
| Course Fees : |
5,500.00/- |
| Residence Fee (optional) : |
0.00/- |