Summer Internship Course-2024

Course Number :	SI-2023-203
Eligible students to participate :	B. Tech 1st Year
Prerequisites :	Anyone with Creative Interest
Resource person(s) :
Duration of the Course :	Industry Experts • Chunku Pani •Avik Mitra (Based on Exact dates and availability, one of them will conduct)
Course Outcome :	Understand the target audience and their culture and demographics of different business Ability to audit digital properties using various tools and suggest recommendations Appreciate the value of tonality in terms of marketing communication across different channels Ability to design and end to end marketing strategy and templatize it
Course Content :	Introduction to Digital Marketing Affiliated Marketing and Online Business Models Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (SMM) Email Marketing Online Reputation Management Detail Assignments for each concept Details...
Methodology of Course Delivery :	Online Live Classroom Teaching Instructor led Hands-on Lab practices (Online) Sharing of Class Recordings, Reference Materials, Assignments, Projects
Batch Size :	40
Course Schedule :	7/8/2023-5/9/2023
Course Fees :	5000 INR
Residence Fee (optional) :	2750 INR